Telecom industry is riddled with excessive competition between companies. The situation is even more intense in the MVNO domain with several virtual operators vying for the same space and customer base. For these small operators, being different than their peers has become almost as important as being good at what they do. An ability to devise plans that appeal to different group of subscribers is a sure shot recipe for success. And, to do this consistently, an MVNO requires a billing system software solution that is scalable, flexible and convergent.
Why Convergence is Important? Convergence in telecom billing is the ability to charge and rate all services at a single point. It has become the most sought after attribute of a billing system because:
Nowadays, there are a myriad of services offered by telecom operators. Big players in the market i.e. MNOs, serve customers on a broader scale. As their services are not catered towards a particular group, it is possible that some customers might feel alienated. This is where MVNOs come into the picture. By devising service packages that appeal to certain groups, they are immediately able to sway such customers. In order to create subscriber-specific services, MVNOs need a billing system software solution that puts complete control of service creation in their hands. Below are some of its important characteristics: Complete reporting Billing system software solutions that come with complete reporting allows MVNOs to understand the market trends. The data present in the reports tells a lot about customer’s preferences and service usage. For example, you get to know about their preferred roaming zones, SMS usage, number of calls they make etc. By collating data through reports and analyzing it, it becomes possible for operators to direct their plans towards a certain group of customers. Allows MVNOs to mix and match different services Flexible billing system software allows MVNOs to stack different services in any way they want. This flexibility goes a long way in the creation of pertinent plans that appeal to customers. Cross-product discounts Cross-product discounts are a great way to create interest in your MVNO. Also, these discounts can be used to familiarize customers with a new service and increase the revenue at the same time. For example, if you have recently started a video-streaming service, you can combine it with a bestselling service like data. You can entice customers by providing the streaming service for free, if they buy a certain amount of data. This way, not only you will be able to sell more data, you will also be able to evoke interest in your video-streaming services, which they will start buying in the future. Self-service portal Modern-day customers, especially the millennials are extremely choosy when it comes to their telecom services plans. By providing them a portal from where they can create their own plans, you will be able to sway their interest in your favor. Telgoo5 is a cutting-edge telecom service platform that provides complete control to the MVNOs and allows them to differentiate themselves from their competitors. It also offers many APIs, which can be used to fulfill ad hoc requirements quickly. Apart from telecom billing, it covers every aspect of B/OSS systems.
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Telecom market is extremely competitive these days. What is popular today may not sell tomorrow and what sells tomorrow may not have any takers the day after. An innovation is only lucrative till the time subscribers are interested, and due to frequent launch of new tech that time window is really small. Therefore, MVNO Operators are in a situation where they have to constantly evolve.
Analytics and Reporting are Crucial As MVNO operators thrive on their creativity and reselling capabilities, they have to stay ahead of the game. Thus, understanding subscribers’ preferences becomes crucial. MVNOs depend on the MVNE and MNO for reporting. Every piece of information related with subscribers’ –preferred service packages, subscription preferences, roaming zone frequented, bill payment patterns – are essential to carve out plans that appeal to them. But, most large-scale operators keep this information to themselves, which impacts MVNO operators potential. Telgoo5 offers a slave database to its partnering MVNO that is directly updated by the master database. The MVNOs can run as many reports as they want, whenever they want. Apart from reporting, MVNOs also get access to analytics capabilities. The AI-based analyses provide timely insights, which can be utilized to design attractive service bundles that appeal to subscribers. Why MVNO Operators Require Convergence in Billing? Convergence in billing plays a huge role in MVNO Success. True convergence is implemented by a 3GPP compliant real-time charging system. Telgoo5 employs an Online Charging System (OCS) that charges every service offered by MVNO operators at the same place. The OCS has the ability to charge services based on events and sessions e.g. it can charge a call based on its duration and SMSes based on their number. One of the biggest advantages of OCS is that it overhauls the erstwhile Intelligence Network (IN) and Offline Charging System (OFCS), and provides a single point of contact for prepaid, postpaid, broadband, IPTV, IoT, 5G services etc. Telgoo5 OCS is secure, based on the cloud and has all the cutting-edge functionalities to support modern-day MVNO Operations. APIs for Accomplishing Ad Hoc Requirements Customization of Telecom Software is a costly affair. MVNO operators do not have the finances to constantly upgrade them; hence they need the power of Application Program Interface (API). Telgoo5 APIs are built to support new requirements and can be used in the following scenarios:
Conclusion Telgoo5 is a comprehensive platform specially designed for MVNO operators. It has a cutting-edge OCS that overhauls the erstwhile charging systems and brings in more flexibility in an MVNO’s operations. It also offers unique functionalities via APIs and makes MVNO operations cost-effective. Partnering with a platform like Telgoo5 is a sure shot way to quickly monetize services and launch them while they are still well-received by the subscribers. Telecom industry is always evolving. Whether it is technology, type of service or architecture; there is always something transforming, and most of the times changing for the good. Telecom architecture has also seen many alterations in the recent times. The revamping of Radius interface into the much improved Diameter interface has been at the forefront of the major changes that have taken place in the recent times. Diameter charging has become the status quo in the telecom industry, and essential for rightful operations of modern-day telecom operations.
Why Diameter Charging is better than Radius Charging? Radius was conceptualized for implementing fundamental authentication for dial-up internet connections. In a common Radius authentication case, a user of services supplies his credentials i.e. username and password to log into a server. The server then checks/authenticates the credentials against a central LDAP policy store. Although Radius has being effective in the past, it is not ideal for IMS, in which, a present-day service subscriber uses different types of automatically delivered Telecom Services. Compared to the Radius authentication method, Diameter Charging has the following advantages:
Leverage Diameter Charging with Versatile Telecom Platform Diameter charging is simply a part of telecom architecture. For complete success of a telecom operation, there are many elements that need to come together. Have a look:
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