The world of telecom is at war. The fight between operators is causing major fluctuations in service delivery. New schemes and plans are launched from all corners by operators big and small, real and virtual, and with varied capabilities. There is no guarantee of success even if you are maintaining a high level of service delivery.
Millennials are becoming the major consumers of telecom services, and quality alone is not enough for them. They want to be treated special, they want complete control over their plans, and most importantly they want something that is better than what their peers are using. Considering these requirements and an unpredictable nature of demand, it has become crucial to employ an online billing software solution that is flexible and can scale to the emerging requirements of telecom operators. This is the only way you can expect to fulfill the requirements of modern-day customers and gain a leg on your competitors. Essential Elements of Online Billing Software Online billing software solutions need to meet certain essential requirements of telecom businesses, in order to be worthwhile for a call center operation. Have a look at some essential elements of such software: Centralized platform for one-stop billing There are simply way too many services in the telecom domain that need to be accounted for by an operator, in order to bill the subscribers correctly. In the past, IN and OFCS (Offline Charging System) were utilized to charge prepaid and postpaid services respectively. But these systems simply cannot keep up with the major requirements of today. Modern-day operators have to account for a wide range of services like broadband, video streaming, IoT, 5G etc. The sheer scope of the new-age services is immense, and charging them via different platforms can create complete chaos in telecom billing. The best approach is to employ an online billing software solution that supports a centralized architecture with an Online Charging System (OCS). Convergent billing A real-time online charging system allows telcos to deliver a single invoice that reflects charges for each and every service used by subscribers. Not only convergent billing is convenient for subscribers, it also ensures that your customers and customer support representatives are on the same page. Convergent billing, when done right, prevents customers from exceeding their allotted quota of services, as it provides timely notifications. Therefore, the chances of disputes are minimized, and even if there is a dispute, it can be sorted out by referring to the reports generated by the billing platform. Flexibility in devising service bundles Exciting packages are what attract subscribers towards a particular operator. Hence, it is essential that you have a telecom online billing software solution that allows you to stack as many services in as many combinations as you want. At Telgoo5, we offer a flexible telecom services platform that not only helps you stack up different services (as you wish) and create exciting offerings but also enables you to provide discounts. A range of APIs for meeting ad hoc requirements For delivering telecom services that are always in sync with emerging customer expectations, you need to be prepared with Application Program Interface (API) solutions that solve ad hoc requirements quickly. Customizing or overhauling an online billing software solution is a costly endeavor; therefore, you need a telecom platform that supports a wide range of APIs. Telgoo5 is an amazing platform that is devised specifically to meet the ever-changing requirements of modern-day MNOs, MVNOs and MVNEs. Partnering with Telgoo5 is a recipe for success, a sure shot way to beat the competition.
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MNO, MVNO and MVNA have become an essential part of the telecom machinery. As customers’ preferences become harder to predict with each passing day, the need for differentiation and branding in services is at an all-time high. Bigger players in the market remain secure in the comfort that they have capital to throw at whenever there is a need to improvise. But, it is the smaller operators that feel the most uncomfortable when it comes to acclimatizing to the latest market conditions. Therefore, online billing software has become an important requirement of telcos as it lets them monetize complex services quickly, but the question is: Is that enough?
Online Billing Software Alone is not ENOUGH Even the best billing software alone is not good enough to overcome the obstacles faced by an MVNO during its complete lifecycle. There are operational- and business-related debacles that need to be overcome. And, this can only be done if you have a comprehensive telecom services platform that can meet the present and emerging requirements posed by new tech like IoT and 5G. Have a look at some of the most important features of such a platform: Quick monetization and launch of services Conceptualizing a service offering is only half the work done by a telecom operator. The real work starts in monetizing the services effectively. Cross-product offerings, innovative discounts and promotions only work when they are done at the right time. Therefore, it is essential to have a B/OSS platform and online billing software that ensures quick service launch. Convergence in billing with a centralized charging platform One of the most important things that every MVNO should expect from a telecom billing platform is convergent billing. Convergence in billing allows for the printing of all service charges on a single invoice. This makes it convenient for customers to analyze their service usage as they do not have to fiddle through multiple bills. Also, it becomes easier for the customer support to handle customer queries and complaints as they have all the bifurcated data ready when the subscribers call in. The overall transparency in billing activity is a key feature of convergent billing that makes it the most suited for modern-day billing. Integration with legacy systems If you are overhauling your current telecom services platform and want some of its features/functions to still work with your new system, then it is essential to find a platform that allows for such integrations. Telgoo5 is a revolutionary platform for telecom billing that can be integrated easily with an existing legacy platform of a telecom services vendor. The power of reporting and analytics Telecom B/OSS and billing system are the touch points where all subscriber activity is recorded. As the number of subscribers and services are quite large in number, it would be unreasonable to expect an entrepreneur to unearth insights by looking at the raw data. Therefore, it is essential to have comprehensive reporting functionalities for understanding customer behavior. Also, to make the insight-generation process fast, cutting-edge analytics functionality can be added. Ad-hoc APIs APIs are the unsung heroes of the modern-day online billing software and B/OSS systems. Telgoo5 offers many APIs that are built to meet the requirements of MVNOs, which can be used to add new functionalities into the existing platform at a moment’s notice. As the reach of telecom services increase, we are at a stage where MVNOs have become an essential part of the telecom industry. The fact that telecom operators are simply incapable of catering to the likes of every single customer in the market, an MVNO becomes the ideal choice for filling up this void.
There are other MVNOs in the market as well whose main objective is to improve the image of their brand. By offering telecom services under the flagship of its brand, an MVNO can maximize its exposure to its customers e.g. a bank can start an MVNO to build new bridges with its customers. However, these MVNOs are not inherently knowledgeable about telecom operations and may need help when it comes to monetizing and delivering their offerings. Therefore, it is important for them to know the role of BSS billing system and billing software. 5 Things Every MVNO Should Consider Before Launch An MVNO launch can be tricky, especially for those with no knowledge of the field. Below are 6 important points that every MVNO owner should consider before launch:
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