The world of telecom is at war. The fight between operators is causing major fluctuations in service delivery. New schemes and plans are launched from all corners by operators big and small, real and virtual, and with varied capabilities. There is no guarantee of success even if you are maintaining a high level of service delivery.
Millennials are becoming the major consumers of telecom services, and quality alone is not enough for them. They want to be treated special, they want complete control over their plans, and most importantly they want something that is better than what their peers are using. Considering these requirements and an unpredictable nature of demand, it has become crucial to employ an online billing software solution that is flexible and can scale to the emerging requirements of telecom operators. This is the only way you can expect to fulfill the requirements of modern-day customers and gain a leg on your competitors. Essential Elements of Online Billing Software Online billing software solutions need to meet certain essential requirements of telecom businesses, in order to be worthwhile for a call center operation. Have a look at some essential elements of such software: Centralized platform for one-stop billing There are simply way too many services in the telecom domain that need to be accounted for by an operator, in order to bill the subscribers correctly. In the past, IN and OFCS (Offline Charging System) were utilized to charge prepaid and postpaid services respectively. But these systems simply cannot keep up with the major requirements of today. Modern-day operators have to account for a wide range of services like broadband, video streaming, IoT, 5G etc. The sheer scope of the new-age services is immense, and charging them via different platforms can create complete chaos in telecom billing. The best approach is to employ an online billing software solution that supports a centralized architecture with an Online Charging System (OCS). Convergent billing A real-time online charging system allows telcos to deliver a single invoice that reflects charges for each and every service used by subscribers. Not only convergent billing is convenient for subscribers, it also ensures that your customers and customer support representatives are on the same page. Convergent billing, when done right, prevents customers from exceeding their allotted quota of services, as it provides timely notifications. Therefore, the chances of disputes are minimized, and even if there is a dispute, it can be sorted out by referring to the reports generated by the billing platform. Flexibility in devising service bundles Exciting packages are what attract subscribers towards a particular operator. Hence, it is essential that you have a telecom online billing software solution that allows you to stack as many services in as many combinations as you want. At Telgoo5, we offer a flexible telecom services platform that not only helps you stack up different services (as you wish) and create exciting offerings but also enables you to provide discounts. A range of APIs for meeting ad hoc requirements For delivering telecom services that are always in sync with emerging customer expectations, you need to be prepared with Application Program Interface (API) solutions that solve ad hoc requirements quickly. Customizing or overhauling an online billing software solution is a costly endeavor; therefore, you need a telecom platform that supports a wide range of APIs. Telgoo5 is an amazing platform that is devised specifically to meet the ever-changing requirements of modern-day MNOs, MVNOs and MVNEs. Partnering with Telgoo5 is a recipe for success, a sure shot way to beat the competition.
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Telecom industry is riddled with excessive competition between companies. The situation is even more intense in the MVNO domain with several virtual operators vying for the same space and customer base. For these small operators, being different than their peers has become almost as important as being good at what they do. An ability to devise plans that appeal to different group of subscribers is a sure shot recipe for success. And, to do this consistently, an MVNO requires a billing system software solution that is scalable, flexible and convergent.
Why Convergence is Important? Convergence in telecom billing is the ability to charge and rate all services at a single point. It has become the most sought after attribute of a billing system because:
Nowadays, there are a myriad of services offered by telecom operators. Big players in the market i.e. MNOs, serve customers on a broader scale. As their services are not catered towards a particular group, it is possible that some customers might feel alienated. This is where MVNOs come into the picture. By devising service packages that appeal to certain groups, they are immediately able to sway such customers. In order to create subscriber-specific services, MVNOs need a billing system software solution that puts complete control of service creation in their hands. Below are some of its important characteristics: Complete reporting Billing system software solutions that come with complete reporting allows MVNOs to understand the market trends. The data present in the reports tells a lot about customer’s preferences and service usage. For example, you get to know about their preferred roaming zones, SMS usage, number of calls they make etc. By collating data through reports and analyzing it, it becomes possible for operators to direct their plans towards a certain group of customers. Allows MVNOs to mix and match different services Flexible billing system software allows MVNOs to stack different services in any way they want. This flexibility goes a long way in the creation of pertinent plans that appeal to customers. Cross-product discounts Cross-product discounts are a great way to create interest in your MVNO. Also, these discounts can be used to familiarize customers with a new service and increase the revenue at the same time. For example, if you have recently started a video-streaming service, you can combine it with a bestselling service like data. You can entice customers by providing the streaming service for free, if they buy a certain amount of data. This way, not only you will be able to sell more data, you will also be able to evoke interest in your video-streaming services, which they will start buying in the future. Self-service portal Modern-day customers, especially the millennials are extremely choosy when it comes to their telecom services plans. By providing them a portal from where they can create their own plans, you will be able to sway their interest in your favor. Telgoo5 is a cutting-edge telecom service platform that provides complete control to the MVNOs and allows them to differentiate themselves from their competitors. It also offers many APIs, which can be used to fulfill ad hoc requirements quickly. Apart from telecom billing, it covers every aspect of B/OSS systems. Telecom market is extremely competitive these days. What is popular today may not sell tomorrow and what sells tomorrow may not have any takers the day after. An innovation is only lucrative till the time subscribers are interested, and due to frequent launch of new tech that time window is really small. Therefore, MVNO Operators are in a situation where they have to constantly evolve.
Analytics and Reporting are Crucial As MVNO operators thrive on their creativity and reselling capabilities, they have to stay ahead of the game. Thus, understanding subscribers’ preferences becomes crucial. MVNOs depend on the MVNE and MNO for reporting. Every piece of information related with subscribers’ –preferred service packages, subscription preferences, roaming zone frequented, bill payment patterns – are essential to carve out plans that appeal to them. But, most large-scale operators keep this information to themselves, which impacts MVNO operators potential. Telgoo5 offers a slave database to its partnering MVNO that is directly updated by the master database. The MVNOs can run as many reports as they want, whenever they want. Apart from reporting, MVNOs also get access to analytics capabilities. The AI-based analyses provide timely insights, which can be utilized to design attractive service bundles that appeal to subscribers. Why MVNO Operators Require Convergence in Billing? Convergence in billing plays a huge role in MVNO Success. True convergence is implemented by a 3GPP compliant real-time charging system. Telgoo5 employs an Online Charging System (OCS) that charges every service offered by MVNO operators at the same place. The OCS has the ability to charge services based on events and sessions e.g. it can charge a call based on its duration and SMSes based on their number. One of the biggest advantages of OCS is that it overhauls the erstwhile Intelligence Network (IN) and Offline Charging System (OFCS), and provides a single point of contact for prepaid, postpaid, broadband, IPTV, IoT, 5G services etc. Telgoo5 OCS is secure, based on the cloud and has all the cutting-edge functionalities to support modern-day MVNO Operations. APIs for Accomplishing Ad Hoc Requirements Customization of Telecom Software is a costly affair. MVNO operators do not have the finances to constantly upgrade them; hence they need the power of Application Program Interface (API). Telgoo5 APIs are built to support new requirements and can be used in the following scenarios:
Conclusion Telgoo5 is a comprehensive platform specially designed for MVNO operators. It has a cutting-edge OCS that overhauls the erstwhile charging systems and brings in more flexibility in an MVNO’s operations. It also offers unique functionalities via APIs and makes MVNO operations cost-effective. Partnering with a platform like Telgoo5 is a sure shot way to quickly monetize services and launch them while they are still well-received by the subscribers. |
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