Telecom industry is riddled with excessive competition between companies. The situation is even more intense in the MVNO domain with several virtual operators vying for the same space and customer base. For these small operators, being different than their peers has become almost as important as being good at what they do. An ability to devise plans that appeal to different group of subscribers is a sure shot recipe for success. And, to do this consistently, an MVNO requires a billing system software solution that is scalable, flexible and convergent.
Why Convergence is Important? Convergence in telecom billing is the ability to charge and rate all services at a single point. It has become the most sought after attribute of a billing system because:
Nowadays, there are a myriad of services offered by telecom operators. Big players in the market i.e. MNOs, serve customers on a broader scale. As their services are not catered towards a particular group, it is possible that some customers might feel alienated. This is where MVNOs come into the picture. By devising service packages that appeal to certain groups, they are immediately able to sway such customers. In order to create subscriber-specific services, MVNOs need a billing system software solution that puts complete control of service creation in their hands. Below are some of its important characteristics: Complete reporting Billing system software solutions that come with complete reporting allows MVNOs to understand the market trends. The data present in the reports tells a lot about customer’s preferences and service usage. For example, you get to know about their preferred roaming zones, SMS usage, number of calls they make etc. By collating data through reports and analyzing it, it becomes possible for operators to direct their plans towards a certain group of customers. Allows MVNOs to mix and match different services Flexible billing system software allows MVNOs to stack different services in any way they want. This flexibility goes a long way in the creation of pertinent plans that appeal to customers. Cross-product discounts Cross-product discounts are a great way to create interest in your MVNO. Also, these discounts can be used to familiarize customers with a new service and increase the revenue at the same time. For example, if you have recently started a video-streaming service, you can combine it with a bestselling service like data. You can entice customers by providing the streaming service for free, if they buy a certain amount of data. This way, not only you will be able to sell more data, you will also be able to evoke interest in your video-streaming services, which they will start buying in the future. Self-service portal Modern-day customers, especially the millennials are extremely choosy when it comes to their telecom services plans. By providing them a portal from where they can create their own plans, you will be able to sway their interest in your favor. Telgoo5 is a cutting-edge telecom service platform that provides complete control to the MVNOs and allows them to differentiate themselves from their competitors. It also offers many APIs, which can be used to fulfill ad hoc requirements quickly. Apart from telecom billing, it covers every aspect of B/OSS systems.
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Mobile Virtual Network Operators (MVNOs) are small fish in the huge sea that is the telecom industry. For them to survive amongst the big sharks, it is important to have all the right tools that can make them competitive. The fact that MVNOs receive their frequency spectrum from MNOs lessens their burden, but access to spectrum alone is not enough. They still require a trustworthy and versatile online billing software solution that can help them monetize their services better and bring them to market quickly.
The Exigent Need for Intuitive Online Billing Software Intuitive is defined as something that is easy to operate. As MVNOs, generally the skinny and thin ones, do not always have the necessary expertise in the telecom domain, they require an online billing software solution that can simplify their operations. A perfect blend of necessary functionalities and ease of use is their most essential requirement. As an MVNO, you do not want to invest in something that takes considerable amount of time to be learned and put to real-world use. Online billing software solutions that can be understood by your B/OSS operators fast and put to good use quickly can be the difference between success and failure of your MVNO. The Best Characteristics of Intuitive Online Billing Software The selection of an online billing software solution needs to be done with great care, in order to improve MVNO operations. Below are some characteristics you should seek in your MVNO software:
MNO, MVNO and MVNA have become an essential part of the telecom machinery. As customers’ preferences become harder to predict with each passing day, the need for differentiation and branding in services is at an all-time high. Bigger players in the market remain secure in the comfort that they have capital to throw at whenever there is a need to improvise. But, it is the smaller operators that feel the most uncomfortable when it comes to acclimatizing to the latest market conditions. Therefore, online billing software has become an important requirement of telcos as it lets them monetize complex services quickly, but the question is: Is that enough?
Online Billing Software Alone is not ENOUGH Even the best billing software alone is not good enough to overcome the obstacles faced by an MVNO during its complete lifecycle. There are operational- and business-related debacles that need to be overcome. And, this can only be done if you have a comprehensive telecom services platform that can meet the present and emerging requirements posed by new tech like IoT and 5G. Have a look at some of the most important features of such a platform: Quick monetization and launch of services Conceptualizing a service offering is only half the work done by a telecom operator. The real work starts in monetizing the services effectively. Cross-product offerings, innovative discounts and promotions only work when they are done at the right time. Therefore, it is essential to have a B/OSS platform and online billing software that ensures quick service launch. Convergence in billing with a centralized charging platform One of the most important things that every MVNO should expect from a telecom billing platform is convergent billing. Convergence in billing allows for the printing of all service charges on a single invoice. This makes it convenient for customers to analyze their service usage as they do not have to fiddle through multiple bills. Also, it becomes easier for the customer support to handle customer queries and complaints as they have all the bifurcated data ready when the subscribers call in. The overall transparency in billing activity is a key feature of convergent billing that makes it the most suited for modern-day billing. Integration with legacy systems If you are overhauling your current telecom services platform and want some of its features/functions to still work with your new system, then it is essential to find a platform that allows for such integrations. Telgoo5 is a revolutionary platform for telecom billing that can be integrated easily with an existing legacy platform of a telecom services vendor. The power of reporting and analytics Telecom B/OSS and billing system are the touch points where all subscriber activity is recorded. As the number of subscribers and services are quite large in number, it would be unreasonable to expect an entrepreneur to unearth insights by looking at the raw data. Therefore, it is essential to have comprehensive reporting functionalities for understanding customer behavior. Also, to make the insight-generation process fast, cutting-edge analytics functionality can be added. Ad-hoc APIs APIs are the unsung heroes of the modern-day online billing software and B/OSS systems. Telgoo5 offers many APIs that are built to meet the requirements of MVNOs, which can be used to add new functionalities into the existing platform at a moment’s notice. |
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